Smartphone Users Overloaded With Apps They Don’t Use (Report)

By Tuesday, May 31, 2016 0 Permalink 0

Smartphone and application use have become an addiction for many users. Some use dozens of apps and receive scores of notifications every day as a result. Data from mobile app developer Delvv demonstrates how users interact with apps and notifications in a crowded environment.

Of the 500 users surveyed by Delvv, 45 percent checked their smartphone 11 to 50 times per day, 12 percent checked 51 or more times per day and 23 percent noted that it was too many times to count. The frequency at which users view their phones isn’t surprising given the number of apps they use and the number of notifications they receive.

More than 65 percent of  respondents have 25 apps or fewer on their phones, 22 percent have up to 50 apps and 4 percent have more than 75 apps. However, it’s quite telling that more than 95 percent of respondents said they use fewer than 25 apps on a daily basis. Users also don’t receive as many push notifications as you might think.

70 percent of respondents receive fewer than 10 per day, 15 percent receive 11 to 20 per day and just 14 percent receive more than 21 per day. Many users opt out of push notifications, largely because they aren’t relevant or lead to frustration.

In fact, almost 65 percent Delvv survey respondents said fewer than one-quarter of the notifications they received in a day were relevant. The same number of respondents find the majority of information, updates and posts they receive to be irrelevant, so apps are failing to deliver both in personalization and relevant content.

Personalization in all aspects will increase conversion and audience retention, so app creators need to get better at delivering the experiences users want.

Image courtesy of Shutterstock.

Instagram Introduces Business Profiles, Analytics, Promoted Posts

By Tuesday, May 31, 2016 0 Permalink 0

Instagram’s confirmed its worst-kept secret: the launch of business profiles, analytics and the ability to boost posts.

The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post that the tools for businesses will launch in the U.S. starting in June, with Australia and New Zealand to follow shortly thereafter and plans for global availability by year-end.

Instagram described the new features as follows:

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text, email with a tap of the contact button, as well as get directions. Business profiles also unlock access to insights and the ability to promote.

Instagram Business Profiles Launch from SocialTimes on Vimeo.

These insights give businesses actionable information about who their followers are and which posts are resonating the most—all from within the Instagram mobile app. By learning more about the behavior and demographics of your audience, you are more apt to create relevant and timely content.

Instagram Business Profiles Launch: Insights from SocialTimes on Vimeo.

The ability to promote lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. You can pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.

Instagram Business Profiles Launch: Promote Posts from SocialTimes on Vimeo.

Readers: What are your thoughts on Instagram’s new tools for businesses?

Report: Despite Impressive Downloads, Miitomo Suffers From Low Engagement

By Tuesday, May 31, 2016 0 Permalink 0

Nintendo released its first smartphone application, Miitomo, March 31. The social app allows users to create a Mii avatar and answer questions about themselves that are shared with friends.

Miitomo grew quickly, reaching a reported 1.58 million downloads in the first five days of its U.S. launch, according to data from app store optimization company Sensor Tower. However, the app has reportedly struggled to hold onto those users, as data from a SurveyMonkey Intelligence report highlighted its low engagement and high user churn seen in the time since its release.

In the SurveyMonkey Intelligence report, Miitomo’s performance was compared with two other successful mobile applications: King’s Candy Crush Jelly Saga and Supercell’s Clash Royale. According to the report, Miitomo’s initial download performance was on par with the two games, as it peaked at No. 1 on both iOS and Android. However, the report also showed that Miitomo is used half as often in a week as Clash Royale, on average.

Specifically, the report found Clash Royale is used 4.2 days each week, on average, while Miitomo is used 2.3 days per week. In terms of weekly churn–the number of users who use an app one week but won’t come back the following week–Miitomo had the highest figure of the three apps, at 48 percent.

Overall, Miitomo’s weekly active users have decreased substantially from the app’s peak. Miitomo’s WAU was found to be 74 percent lower than its peak value, while Clash Royale’s lowest value was 22 percent from its peak, and Candy Crush Jelly Saga’s lowest value was 32 percent from its peak.

The report reads:

Miitomo’s rise and fall makes it clear that downloads aren’t enough to guarantee a successful product. It’s a great metric to gauge interest but only shows a narrow slice of the picture. What matters is building an app that captures users’ attention and keeps them coming back.

Nintendo recently announced that its next two mobile apps would be based on the Fire Emblem and Animal Crossing franchises, and that the apps would be more traditional games than Miitomo.

Readers: Are you still using Miitomo, or have you already moved on?

Iran Orders Messaging Apps to Store User Data on Servers in Iran

By Tuesday, May 31, 2016 0 Permalink 0

In a ruling that could have a chilling effect on the use of messaging applications in Iran, the country is demanding that data from its users of those apps be stored on servers inside Iran.

Reuters reported that Iran’s Supreme Council of Cyberspace issued the ruling earlier this week, giving messaging apps one year to comply.

Social networks including Facebook and Twitter are already blocked in Iran, although Reuters reported that many of that country’s users can still access them via “widely available software.”

Reuters speculated that Telegram could take a hard hit from this ruling, as some 20 million people in Iran use the app, which is known for its high level of security.

The ruling from the Supreme Council of Cyberspace said, as reported by Reuters:

Foreign messaging companies active in the country are required to transfer all data and activity linked to Iranian citizens into the country in order to ensure their continued activity.

Readers: What are your thoughts on this ruling?

Image courtesy of Shutterstock.

Instagram will finally give businesses an official presence on its platform

By Tuesday, May 31, 2016 0 Permalink 0

Businesses will soon be able to find a new home on Instagram.

The photo sharing app previewed new profiles and tools for businesses Tuesday, which will be available to people in the U.S., New Zealand and Australia in the next few months.

SEE ALSO: Stop turning eating time into life-or-death food photoshoots

The update, which we first got a look at earlier this month, will add a prominent “contact” button to profiles, detailed analytics tools and easier access to promotion tools, which turn Instagram posts into ads.

For users, the most noticeable change will be the addition of a contact button to profiles of businesses, which will make it easier to interact with stores and brands outside of the app. ;Companies will be able to add an email address, phone number, or text message option to their profile, along with directions (if they have a physical location.) Read more…

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Perfect World Announces Dynasty Warriors Mobile for iOS, Android

By Tuesday, May 31, 2016 0 Permalink 0

Perfect World announced Dynasty Warriors Mobile, a head-to-head fighting game set in the popular Koei Tecmo franchise. The game will offer historical combat featuring heroes from China’s Three Kingdoms period, and it will allow players to learn a variety of weapons-based and hand-to-hand fighting moves.

Dynasty Warriors Mobile will allow players to collect more than 50 heroes, each with different skills and weapons. Users will be able to upgrade these characters using over 100 equipment cards, 300 item cards and 10 mount cards.

The game will reportedly offer a “mobile-optimized fighting system,” with support for light and heavy attacks, defensive parrying and Musou super moves. The game will also feature calvalry fights in original Three Kingdoms battlefields. Finally, the game will include both single-player and multiplayer game modes.

Dynasty Warriors Mobile is in development for iOS and Android devices. Check back soon for more.

Champions League Final on Facebook: 74 Million Interactions From 27 Million Users

By Tuesday, May 31, 2016 0 Permalink 0

Saturday’s Champions League final resulted in 74 million interactions on Facebook from 27 million users.

The match—in which Real Madrid C.F. topped La Liga rival Atlético de Madrid on penalty kicks—also generated 3.5 million interactions from 1.4 million users in Spain, home country for both clubs.

Facebook said in an email to SocialTimes that the top five moments during the match, in terms of social conversation, were:

  1. Cristiano Ronaldo scores the match-winning penalty kick to give Real Madrid its 11th Champions League title.
  2. Sergio Ramos gives Real Madrid an early 1-0 lead.
  3. Kickoff.
  4. Yannick Carrasco scores for Atlético de Madrid in the 79th minute, tying the match at 1-1.
  5. The end of the second half of extra time, sending the match to penalty kicks.

The top five countries discussing the Champions League final were:

  1. Brazil: 2.9 million users, 6.8 million interactions
  2. Mexico: 2.7 million users, 7.5 million interactions
  3. Indonesia: 1.9 million users, 5.3 million interactions
  4. Spain: 1.4 million users, 3.5 million interactions
  5. U.S.: 1.2 million users, 3.2 million interactions

Ronaldo was the player who drew the most buzz during the match, and he posted this photo (above) of himself kissing the trophy.

Real Madrid also posted the Facebook Live videos embedded below of the celebration at the team’s home stadium, the Bernabéu.

Readers: Did you interact on Facebook during the Champions League final?

European Union Takes Aim at Online Hate Speech

By Tuesday, May 31, 2016 0 Permalink 0

Hate speech will hopefully soon have a shelf life of 24 hours or less in the European Union.

The European Commission reached agreement on a code of conduct to address issues of online hate speech within 24 hours with Facebook, Twitter, Google, YouTube and Microsoft, Reuters reported.

The Internet giants agreed to review the majority of requests for the removal of hate speech within 24 hours, according to Reuters, and to remove or disable access to that content, if needed.

According to Reuters, the five companies also agreed to strengthen their cooperation with civil society organizations that help flag such content, and to promote “counter-narratives” to hate speech.

Facebook head of global product policy Monika Bickert told Reuters:

There’s no place for hate speech on Facebook. With a global community of 1.6 billion people, we work hard to balance giving people the power to express themselves whilst ensuring we provide a respectful environment.

EU Justice Commissioner Vera Jourova told Reuters:

The recent terror attacks have reminded us of the urgent need to address illegal online hate speech. Social media is unfortunately one of the tools that terrorist groups use to radicalize young people.

And European Jewish Congress president Moshe Kantor told Reuters:

This is a historic agreement that could not arrive at a better time.

Readers: Will Facebook, Twitter, Google, YouTube and Microsoft be able to live up to the terms of this agreement?

Image courtesy of Shutterstock.

Tech giants to crack down on hate speech under new EU rules

By Tuesday, May 31, 2016 0 Permalink 0

BRUSSELS (AP) — The European Union reached an agreement Tuesday with some of the world’s biggest social media firms, including Facebook and Twitter, on ways to combat the spread of hate speech online.

Under the terms of a code of conduct, the firms, which also include YouTube and Microsoft, have committed to “quickly and efficiently” tackle illegal hate speech directed against anyone over issues of race, color, religion, descent or national or ethnic origin. The sites have often been used by terrorist organizations to relay messages and entice hatred against certain individuals or groups.

SEE ALSO: Facebook promises to fight hate speech against refugees Read more…

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