25 Tips to Double Your Twitter Followers

By Saturday, October 31, 2015 0 Permalink 0

It can be frustrating to tweet, day in and day out, and watch your followers number not budge an inch. Sure, you might get two new followers one day, lose three the next, and gain another one the next. But if the trend isn’t upwards, your Twitter marketing likely isn’t doing what it’s supposed to.

Since the average Twitter user has a bit over 200 follower, it’s not that difficult to double this number quickly. But if you’re sitting pretty at 1,000, 5,000 or more, you can use these tactics below to double your followers too – it just might take a little longer.

Here are 25 tips to double your Twitter followers:

The basics

  1. Refresh your bio (or fill it out for the first time, if you haven’t done that yet).
  2. Update your profile picture.
  3. Change your cover photo semi-frequently to showcase your employees, workspace or product.
  4. Tweet more frequently. Several times a day if you can.
  5. Reply to anyone who @mentions or @replies to you on Twitter.
  6. Follow anyone who follows you (as long as they are relevant to your reason for being on Twitter).
  7. Use more images in your tweets (which you can do even if your product is ugly).
  8. Retweet tweets from thought leaders and influencers in your industry.
  9. Ask for retweets.
  10. Set and work towards SMART Twitter marketing goals.
  11. Use hashtags in your tweets to get them more reach and exposure.
  12. Pin important/interesting/engaging tweets to the top of your profile.
  13. Use Twitter lists to listen to your customers, industry or competitors.
  14. Schedule your tweets using a service like HootSuite or Buffer.
  15. Review your Twitter analytics dashboard to see what types of tweets got the most engagement and create more tweets that are similar.
  16. Network with thought leaders and influencers in your industry by replying to their tweets and striking up a conversation.
  17. Use tools to discover great new content to share.
  18. Use Twitter’s analytics to create better, more engaging content to attract more followers.
  19. Use Twitter search to find new, relevant accounts to follow in the hope that they will follow you back.
  20. Let everyone in your other networks know that you have a Twitter account. Post your Twitter handle to Facebook, LinkedIn, in your email signature, on your in-store signage, etc.
  21. Live tweet during events, and use the appropriate event hashtag.
  22. Time your tweets so that you are tweeting when your target audience is online.
  23. Purchase Twitter’s promoted account ad product to get your account in front of targeted follower.
  24. Join the conversation happening in your local community. This is especially useful for small, local businesses looking to gain more local customers.
  25. Host a Twitter chat. This can be time-consuming, but it will also put your account front-and-center as a thought leader in your industry.

(Growth image via Shutterstock)

Social Media Jobs: Girl Scouts, SheKnows Media, POPSUGAR

By Saturday, October 31, 2015 0 Permalink 0

This week, Girl Scouts of the USA is hiring a social media specialist, while SheKnows Media needs a social media manager. POPSUGAR is seeking a social media editor, and Hearst Digital Media is looking for a social media designer. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Social Media Specialist Girl Scouts of the USA (New York, NY)
Social Media Manager SheKnows Media (New York, NY)
Social Media Editor POPSUGAR (San Francisco, CA)
Social Media Designer Hearst Digital Media (New York, NY)
Senior Social Media Strategist WHITE (Herndon, VA)

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Tongal Named Facebook Marketing Partner

By Friday, October 30, 2015 0 Permalink 0

Crowdsourced studio Tongal is now a Facebook Marketing Partner in the content marketing specialty area.

Tongal offers up a global network of some 100,000 independent filmmakers to help brands create high-quality, compelling video content.

Brands that have worked with Tongal include Anheuser-Busch, Procter & Gamble, Lego, General Mills, Bacardi, NASA and Lionsgate.

Co-founder, president and chief creative officer James DeJulio said in a release announcing the news:

We are honored to be recognized by Facebook and the Facebook Marketing Partner Program. No one does original, story-driven branded content at scale like Tongal does, and we are excited to continue our work with the greatest brands on Facebook.

Al Roker probably loves live streaming video more than you do

NEW YORK — Al Roker knows more about the digital entertainment space than you might think.

At Stream Con, the inaugural digital content convention in New York City, the Today Show co-host revealed on Friday he made his first website back in 1992, not long after the World Wide Web was invented.

“I’ve always been interested in technology,” he told a room full of attendees at the Javits Center.

Looking forward to talking w/@kenwheaton from @adage at @StreamConNYC Noon Today at #livestreaming Industry Summit pic.twitter.com/MjrBlrO35p

— Al Roker (@alroker) October 30, 2015

In 1994, Roker took his web fascination and turned it into a full-fledged business with Al Roker Entertainment, home to a variety of programming, including Coast Guard Alaska, for cable networks such as The Weather Channel, Food Network, Discovery Channel and Lifetime Read more…

More about Facebook, Online Video, Live Streaming, Media, and Entertainment

Nexon, Respawn Entertainment Partner for Titanfall Mobile Games

By Friday, October 30, 2015 0 Permalink 0

Online and mobile game company Nexon has announced its partnership with developer Respawn Entertainment to release ‘several new and original’ mobile and tablet games based on the Titanfall universe.

Titanfall was Respawn’s debut title, which released on PC, Xbox 360 and Xbox One in 2014. The first-person shooter features multiplayer matches, and allows players to call in and pilot Titans, large mechanical suits outfitted with weapons.

In connection with this partnership between Nexon and Respawn, the two companies have jointly invested in mobile game developer Particle City, which will lead the development of the upcoming Titanfall mobile games. Particle City was co-founded by Respawn CEO Vince Zampella and industry veteran Larry Pacey earlier this year.

The Particle City development team is led by Pacey, with Zampella serving as ‘creative advisor.’

In a statement, Owen Mahoney, president and CEO of Nexon, commented:

As a player and fan of Titanfall, I am delighted to be working with the talented team at Respawn to bring the world of Titanfall to mobile and tablet. Working closely with our partners at Respawn and Particle City we intend to build on the original game’s success and introduce millions of mobile gamers to the rich Titanfall universe.

The first Titanfall mobile game is expected to be released on iOS and Android devices worldwide in 2016.

Instagram Adds Ad Objectives, Facebook Ads Manager

By Friday, October 30, 2015 0 Permalink 0

Instagram announced that its advertisers can now pursue business objectives including broader brand campaigns optimized for reach and frequency, as well as performance campaigns to drive website conversions.

Facebook’s Ads Manager also joined the social network’s ads application-programming interface and Power Editor on the list of ways for brands to create, run and track their ads.

The Facebook-owned photo- and video-sharing network also offered some examples of how advertisers are using its carousel ads, which debuted in April.

The broader range of objectives was detailed in an Instagram for Business blog post:

By optimizing for reach and frequency, advertisers can manage the number of people they reach with their Instagram ads and how frequently the ads are shown. To make media planning and buying even easier, advertisers can also control the reach and frequency of campaigns across Instagram and Facebook.

In addition, performance advertisers can now optimize delivery of their ads to people who are most likely to take an action on their website—driving more efficient performance on Instagram, or for campaigns running across Facebook and Instagram. Our goal is to remove friction and give businesses the most bang for their advertising buck.

As for carousel ads, Instagram said the ad format has generated a 2.5-point lift in ad recall, citing specific successful campaigns by French retailer L’Occitane and the Las Vegas Convention and Visitors Authority.

Readers: What are your initial thoughts on the new ad objectives available via Instagram?

Facebook Messenger and Brands: What’s Going On There?

By Friday, October 30, 2015 0 Permalink 0

Facebook just had a billion users in a day, it’s dominating the mobile ad market, and people are spending more time there than ever. In other words, they’re in solid shape.

Still, though they might have hundreds of millions of users, certain Facebook products continue to inspire uncertainty for some, in terms of monetization and how they fit with Facebook’s strategy.

In particular, people like to speculate about Messenger and WhatsApp, with their seven hundred million and nine hundred million users, respectively, about how they are going to make money, what brand presences there will look like, and whether or not Facebook will introduce ads in the apps.

Who knows! Maybe they will.

But the things people at Facebook are saying indicate that they’re thinking about the money question a little differently. The company’s head of ads, Andrew “Boz” Bosworth, recently gave an interview that makes the company’s idea of how it will work a little clearer.

A direction for brand presences on the app

It’s not as though the company has been completely mum about what role brands might play on these apps; Facebook CEO Mark Zuckerberg talked about the business use of Messenger during Facebook’s Q2 earnings call.

He discussed customer service as a use case for brands on messenger, saying that “the long-term bet is that by enabling people to have good organic interactions with businesses, that will end up being a massive multiplier on the value of the monetization down the road, when we really work on that, and really focus on that in a bigger way.”

At TechCrunch’s recent Disrupt conference, Bosworth elaborated on how brands might use Messenger to build value, not necessarily via ads.

He pointed out that Facebook is already becoming a major channel for customer service. He said that ”there’s a bunch of marketers saying that Facebook is the number one channel where they’re getting (customer service) requests.”

He also mentioned, impressively, that instances of people messaging brands has doubled year over year. (Also interesting for businesses on Facebook, and probably related, visits to pages have increased 40 percent year over year).

The company has already introduced some tools that allow brands to handle support via Messenger.

If you think about it, customer service makes a lot of sense in the context of a Messenger app. Customer service usually still comes down to a one to one interaction, and customers want to have that interaction where it’s convenient for them. As more and more people spend a greater share of their time on messenger apps, it will make sense for them to approach businesses with their issues here.

But if brands can build better customer experiences in a service context, there’s no reason that couldn’t extend to other interactions, ones which are normally considered outside the scope of customer service. In some cases, as “Boz” pointed out, it already is:

In Spain, instead of calling the restaurant to get a reservation, you Whatsapp the restaurant to get a reservation.

And Messenger payments exist already. It would be technically possible to message a brand to buy a product.

In a lot of ways, things are moving towards messenger apps acting as a portal for your interactions with businesses.

If they’re moving that way slowly in U.S. or European markets, in some Asian countries, they’re pretty much already there. Chat apps like Line or WeChat have not just payments, but also things like taxi services and mini stores. The messenger part, and connecting with your friends through it, is still central, but the apps go further, basically bridging the gap between an app and an OS.

Social meets AI?

“Boz” discussed another Facebook project that could prove relevant in terms of Messenger’s monetization, and its ability to serve as a ‘portal’ for more interactions.

Facebook began testing M to a fair amount of fanfare recently. It was billed as basically a hybrid robot/human concierge service. You can simply message M that you want, say, a dozen roses. There’s a team of trained customer sercice agents at Facebook who are helping M get you the roses, and at the same time, M is learning from them, so that it will be able to get you the roses on its own soon.

At Disrupt, “Boz” strongly implied that companies would be working directly with Facebook to make M more effective at both supporting and selling to their customers.

The idea is that, as he put it, “it would be even more efficient for us as people to be able to have a trusted agent that’s able to work on our behalf to coordinate across businesses.”

Other virtual assistants, particularly Siri, are getting better and better. Now that Siri listening all the time, waiting patiently for you to ask something, things are creeping closer to the future we were promised: The one where you can ask for something out loud, seemingly to no one, and it appears.

Maybe they’re just keeping quiet about it, but there hasn’t been any news about Apple—or, for that matter, Amazon Echo or Microsoft Cortana—working directly with businesses with the aim of enabling Siri to solve your customer support issues.

Facebook, as it’s not an operating system, has a major task ahead of it if it wants to be the go-to for people looking to get something done.

Wired’s Jessi Hempl summarized the challenge very nicely here:

Facebook’s goal is to make Messenger the first stop for mobile discovery. Google has long had search locked up on the desktop: Right now, if I’m looking to treat my summer cold, and I’m in front of my laptop, I begin by googling “cold meds Upper West Side.” On mobile, however, I may pull up any number of apps—Google, Google Maps, Twitter—to find that out, or I may just ask Siri. Facebook starts at a disadvantage on mobile because it doesn’t have its own operating system, and therefore users must download an app, and then open it.

Both the human-AI hybrid format, and the possibility that Facebook appears to be opening M up to some extent, allowing businesses to feed into it to make it more useful, might significantly improve Facebook’s odds of pulling this off.

And for brands, it could prove to be the source of some very valuable customer interactions.

In a customer service context, M, with the input of brands who want to reach their customers through it, could conceivably handle a significant proportion support interactions. Customers could wait passively to have problems solved, and only have to deal with it if that didn’t work. It could have the lower costs of automated support, but it would stand a much better chance of actually working, and wouldn’t require customers to endure the experience of repeating information to a series of robots.

Purchasing could work similarly. If the logistics of texting an order to a brand are daunting unless there’s a human on the other end to understand it, having a way of coordinating though AI stands a chance of improving customer satisfaction and reducing costs.

As “Boz” pointed out, this is all in very early stages. If, however, it were to become viable, it would be extremely valuable for Facebook, and probably for many of the brands on it.

Customer service, particularly via social media, but on other channels too, is a perennial challenge for a lot of brands. And selling, at least on mobile, often leaves a lot to be desired.

Besides being a bit strange at first, as the future can be, an AI assistant with the capability to learn from you and the business you’re interacting with could potentially make these interactions a lot smoother. Whether or not it will happen, and how good it will be, is in Facebook’s hands.

Matthew Klein is a content manager at Facebook Marketing Partner Falcon Social. Like them on Facebook and follow them on Twitter. Falcon Social enables enterprises to Listen and Engage, Publish and Measure – all from a unified platform.

Image courtesy of Shutterstock.com.

Mobile Game Roundup: Fold the World, Dead Effect 2 and More

By Friday, October 30, 2015 0 Permalink 0

Are you looking for a new mobile game to play this weekend? There are plenty of new options available, including Slashy Hero, a dungeon crawler from Kongregate and The Gentlebros, which challenges players to explore a haunted mansion and collect candy while defeating monsters.

Elsewhere, Midverse Studios and EverDead Studios released Penny Dreadful: Demimonde, a collectible card game based on the Showtime television series Penny Dreadful.

Finally, Atypical Games released Battle Supremacy: Evolution, which allows players to protect a futuristic city using transforming vehicles.

Looking for something else to try? Here’s a look at some additional games released this week.

Fold the World (Free on iOS) – From Eon Games and Crazy Labs, TabTale‘s publishing brand for mobile games targeted at players 13 and older, Fold the World is a level-based puzzle game based on the idea of folding paper. The game asks players to help a two-headed spring named Yolo clear 60 puzzles by folding and unfolding the world in each level to connect pieces of a red line, creating a path for Yolo to reach the exit point. Gamers collect puzzle pieces as they progress, which help tell the story of the game. In addition, as players collect puzzle pieces, they also receive rainbow gems, which can be spent on hints that reveal the next move players should make, or teleport boosts, which instantly move Yolo to the next portion of the line. Players can earn additional rainbow gems by watching video ads.

Zoombinis ($4.99 on Amazon) – Following the game’s release on iPad and Android tablets earlier this year, Zoombinis from TERC, FableVision Studios and Learning Games Network has launched on the Amazon Appstore for Kindle Fire devices. The game is aimed at players aged 9 and older, and is a recreation of the original Zoombinis educational game from the 1990s. In the game, players will lead friendly blue creatures called Zoombinis through a series of 12 challenges on a quest to reach Zoombiniville. These challenges focus on concepts such as data analysis, pattern finding and problem solving skills.

NBA General Manager 2016 (Free on iOS, Android, Amazon) – Rather than a completely new game, From the Bench’s NBA General Manager 2016 is an updated game with a new set of features for the 2016 basketball season. The game allows users to manage their favorite NBA team, and recruit both former and current real-world players to their team. For the 2016 season, the game has received updated rosters, new rookies, new legendary players, updated jerseys and new daily tasks which allow players to earn more money to sign players. In addition, a new head coach allows users to increase their players to a higher level, while the ‘Player of the Day’ feature will feature one player each day who is available to sign directly for cash.

Fishing Fishing: Set the Hook (Free on Android) – From developer NOWGAMES and publisher Softmax, Fishing Fishing: Set the Hook allows players to travel the world and catch over 100 different kinds of fish (both day and nighttime fishing is available). The game offers over 150 pieces of equipment, like rods and fishing lines. Gamers can complete quests as they play, and can compete in fishing contests to win rewards. To celebrate the game’s global release, players will receive in-game rewards, as well as discounts on item bundles. Fishing Fishing: Set the Hook is coming soon to iOS.

Zombie Zone (Free on iOS) – From Mob In Life, this geolocation-based strategy game takes place during the zombie apocalypse, and allows players to conquer the world by exploring and claiming tiles, or zones, on the map, which represents their real geographical area. Each zone takes time to explore, and will contain things like groups of zombies, nests and bosses. Gamers clear these zones by recruiting units and sending them into battle. In addition to exploring and claiming zones, players can build a base by balancing the use of two key resources, wood and food, which are are produced at their base automatically over time. Gamers can upgrade buildings around their base to unlock new troops, increase their resource production rates and more. Many actions take time to complete, or can be skipped instantly with fuel, the game’s premium currency. For social play, gamers can join factions with other players, and these factions can battle against one another.

Elevator (Free on iOS, Android) – From Yabado and Ketchapp, Elevator is an endless survival game, challenging players to tap on the screen at the right time to send a cube between ‘elevators,’ which are two horizontal lines of cubes that move up and down on the screen. Elevators move at different speeds, and players lose the game when they miss the next elevator, or send the cube into a closed elevator, which contains a vertical bar blocking the cube’s progression. Players can collect gems as they play, which can be spent on new characters. Free gems can also be earned by watching video ads when these opportunities appear after some (but not all) games.

Minecraft: Story Mode Episode Two: Assembly Required ($4.99 on iOS, Android, Amazon) – Episode Two of Telltale GamesMinecraft: Story Mode is now available to purchase as DLC for owners of the first episode on iOS, Android and Amazon devices (the first episode also costs $4.99). Players can save 25 percent on episodes 2-5 of the series by purchasing them in the ‘Multi-pack’ for $14.99. Otherwise, each episode will cost $4.99 when purchased separately. In Minecraft: Story Mode, players follow Jesse and friends on a quest to save the world. The story is affected by the decisions players make during conversations and action sequences.

Monkey Wrench (Free on iOS) – A word search game from Blue Ox Technologies, Monkey Wrench challenges players to find specific words on hexagonal letter boards by first identifying the necessary words using clues at the top of the screen. On the game’s normal difficulty, these clues include each word’s category or theme, the first letter of each word and the number of letters in each word. On the game’s hard difficulty, the first letters of each word are removed from the clue area, but the other clues remain. Finally, an ‘easy’ difficulty setting presents users with the complete necessary word lists, eliminating the need for clues. Once players have identified a necessary word, they can find it in the puzzle and tap or swipe on its letters to form the word and remove its tiles from the screen. Since each letter on the board will be used only once in each game, if players attempt to use a letter that technically belongs to another word, the game will point out the mistake and offer to fix the problem (or, players can fix it themselves). Monkey Wrench offers a group of free puzzles, as well as free daily puzzles, while additional puzzle bundles are available to unlock via in-app purchase.

Zombie Hero: Revenge of Kiki (Free on iOS) – From Secret Character and BulkyPix, Zombie Hero: Revenge of Kiki is a 2-D beat ‘em up title, challenging players to defeat super-heroes who have turned into zombies. Players can clear environments using a virtual joystick for movement and P and K buttons for punching and kicking. Gamers can collect orbs as they play, which can be used to upgrade Kiki’s health, attack and defense stats. These orbs can also be used to unlock new combo moves users can trigger while playing. Gamers can view the command list for these combos in the game’s pause menu during stages. Zombie Hero: Revenge of Kiki features six areas, each with 10 stages to complete. The final stage of each area is a boss battle.

Monster Jump (Free on iOS) – From LuceroTech and Thumbspire, Monster Jump is an endless jumping game, challenging players to help a monster jump as high as possible on platforms while avoiding obstacles like arrows, flying stars, trees and more. The monster moves left and right on each platform automatically, and bounces off of walls when it hits them, leaving players to focus on tapping at the right time to jump. Player can collect gems as they play, which can be spent on new monsters in the game’s store.

PES Club Manager (Free on iOS, Android) – While not technically a new game, this soccer manager simulation game from Konami has received updates to uniforms, as well as updates to club and player stats to reflect the 2015-2016 season. In addition, the game’s Division system, which shows players the strength of their league, is now split into five tiers. Players can reach higher tiers to unlock better scouts and training. Elsewhere, at the beginning of each season, players will be able to recruit one of three ‘pre-scouted players’ for a limited time. Plus, players can now choose from a wider selection of sponsors, and the game’s sponsor bonus conditions are now varied across these sponsors, so players can choose the correct sponsor to suit their play style. Players can also now recruit new and young talent via new Scout Events, among other changes and updates.

The Walking Dead: No Man’s Land (Free on Android) – Following the game’s release on iOS earlier this year, AMC and Next Games have released The Walking Dead: No Man’s Land on Android devices. The game combines base-building with turn-based battles, as players collect survivors from six different classes to create a team to take into battle. During battles, players drag their finger around the game board to have each survivor attack an enemy or search for resources. Back at their base, players spend resources to build and upgrade structures (including those which produce more resources), and can train their survivors to increase their stats. The game features 10 episodes of single-player story missions to complete, and also allows users to work with other players to complete weekly guild challenges.

Lonely One (Free on iOS, Android) – From LoadComplete, Lonely One is a side-scrolling golf game, challenging players to earn holes-in-one across more than 200 holes by tapping and dragging their finger on the screen to aim the shot (using a trajectory line) and lifting their finger to swing. Players can miss two shots before the game ends, but can eliminate these ‘strikes’ by earning ‘perfect’ shots on future holes. Players can also watch a video ad to remove a strike when they’re on their last chance. As players clear holes, they’ll earn coins which can be spent on new costumes for their golfer. Players also receive bundles of coins as free prizes over time.

Sanitarium ($3.99 on iOS, Android) – From DotEmu, a developer and publisher focused on modern releases of classic games, Sanitarium is a point-and-click adventure game, which was originally released on PC in 1998. The game places players in the role of an amnesiac named Max Laughton, who must explore an asylum and solve puzzles in a quest to escape. The game has received an updated interface for mobile devices, as well as new inventory and hint systems. The game offers options for ‘full screen’ mode or ‘original’ mode, as well as two options for movement (touch controls or a virtual joystick).

Finger VS Farmers (Free on Android) – The third game in a trilogy from Brutal Studio (following Finger VS Axes and Finger VS Guns), Finger vs Farmers is an action game asking players to swipe on the screen to defeat enemies by using their finger as a weapon. Enemies will attack the finger with their own weapons, so players must move their finger around the screen to avoid attacks. After the enemy attacks, players have the chance to move in and attack them by rapidly swiping on the screen. If an enemy latches onto their finger, players can shake their finger (while still holding it on the screen) to shake them off. Players will collect coins as they complete stages, which can be spent on new characters to defeat, as well as items for their finger, like a shield, machine gun, extra lives and more. Finger VS Farmers is coming soon to iOS.

Octodad: Dadliest Catch ($4.99 on iOS) – From Young Horses, Octodad: Dadliest Catch allows players to become Octodad, an octopus hiding his identity while living as a human. The game is the sequel to the original Octodad, and allows players to explore environments (like the grocery store and the aquarium, as examples) and complete tasks while controlling Octodad’s tentacles. Octodad: Dadliest Catch is coming to Android in November.

Beneath the Lighthouse (Free on iOS, Android) – From Nitrome, this level-based puzzle game asks players to help a young boy find his missing grandfather by dragging their finger around the screen to rotate environments around the boy and create a path for him to progress. Moving each environment allows gravity to lead the boy between platforms to pipes or exit doors somewhere in the stage. Players must watch out for obstacles, like spikes, as they move. Each level is timed, and may have multiple rooms to clear. Players have a limited number of lives to clear each group of rooms, and if they run out of lives, they can restart the stage from the first room, or earn extra lives to continue where they left off by watching a video ad, or sharing a post to Facebook or Twitter. An optional $3.99 in-app purchase removes the game’s lives system altogether, as well as its ads.

Dead Effect 2 (Free on iOS, Android) – From BadFly Interactive, this first-person shooter allows players to become one of three heroes, each with different personalities and skills, and challenges them to survive as they explore a spaceship filled with zombies and other enemies. As they progress, players can collect over 40 upgradeable weapons, and over 100 upgradeable body implants and gear sets. Dead Effect 2 promises over 20 hours of gameplay in the main campaign, as well as more than 10 hours of gameplay in special missions. The game offers customizable on-screen controls, as well as controller support.

Policy Update: You Own Your Snapchat Content — But Snapchat Does, Too

By Friday, October 30, 2015 0 Permalink 0

Snapchat recently updated its terms of service, and if you’re a frequent user of the platform, you probably want to take notice.

Not long after giving Snapchat users new filters to play with, the site followed in step with Facebook and Instagram, making an important decision about the content uploaded through the time-bomb app.

Just because your fun snap from Disneyland (or private photo sent to a significant other) is deleted in seconds does not mean the content is gone forever. Snapchat affirmed users, in the latest terms of service update that they have ownership of the photos and videos sent through Snapchat, with a huge caveat:

But you grant Snapchat a worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed). We will use this license for the limited purpose of operating, developing, providing, promoting, and improving the Services; researching and developing new ones; and making content submitted through the Services available to our business partners for syndication, broadcast, distribution, or publication outside the Services. Some Services offer you tools to control who can—and cannot—see your content under this license.

To the extent it’s necessary, you also grant Snapchat and our business partners the unrestricted, worldwide, perpetual right and license to use your name, likeness, and voice in any and all media and distribution channels (now known or later developed) in connection with any Live Story or other crowd-sourced content you create, upload, post, send, or appear in. This means, among other things, that you will not be entitled to any compensation from Snapchat or our business partners if your name, likeness, or voice is conveyed through the Services.

This does not mean that Snapchat is going to start selling your sexy photos or geo-tagged videos. Instagram added similar language to its terms of service in 2012. This does mean that if you are on Snapchat, your snaps aren’t 100 percent private. Much like through Facebook or Instagram advertising, Snapchat could use your name, likeness (and even voice) to promote services — and you would not be entitled to any financial compensation.

Snapchat also noted that it can screen your content and delete it without notice if it violates the terms of service:

While we’re not required to do so, we may access, review, screen, and delete your content at any time and for any reason, including if we think your content violates these Terms. You alone though remain responsible for the content you create, post, store, or send through the Services.

This serves as a huge reminder that even though you are on a platform — whether it’s Facebook, Twitter, Snapchat, Instagram, Google+ or whatever comes next — you are renting space on owned land. The photos, images and text are yours (kind of), but they mainly belong to the platform you’re posting to.

To control who can see your Snapchat content, the site suggests reading the privacy policy or contacting the company for feedback.

Readers: What do you think of this update?