Facebook posts are mysteriously disappearing for some users

It’s not just you: Facebook posts from certain user accounts are mysteriously disappearing left and right.

Content from select Facebook pages, including Mashable‘s, have been disappearing over the past hour or soMashable‘s posts to the social network from the last three hours have disappeared, including a story published early Thursday about Jeff Bezos’ phallic space rocket. (Update: As of April 30 6:17 pm E.T., some errant posts had been restored.)

See also: 5 tips to make Facebook Messenger work better for you

Facebook told Mashable that it is currently “trying to identify the bug.”

BREAKING: @Facebook is not letting people post and/or making already published posts disappear. We are in this together. On @Twitter.

— Andrea Garcia-Vargas (@AGVwrites) April 30, 2015 Read more…

More about Facebook, Media, and Social Media

Social Media is Changing the Nature of Political Campaigns

By Thursday, April 30, 2015 0 Permalink 0

When social media is involved, politics can become a very dangerous game. When every speech, appearance, and remark can be recorded for posterity journalists tend to take advantage of that fact. As a result, politicians are becoming more guarded, and some are even using social media themselves to cut journalists off at the pass.

According to Washington Post reporter Chris Cilizza:

[S]eeing a politician doing or saying something stupid was infinitely more powerful than reading about the stupid thing they said or did. We are a visual culture; we like to SEE things to truly understand them (or to be truly offended or impressed by them.) YouTube made that possible for every American with an Internet connection or a phone.

Video is particularly attractive to social media users, if the success of Facebook’s video campaigns are any indication. Social media also is a very fast news surfacing service, and anything newsworthy that reaches social sites will spread like wildfire. What’s more, we’ve seen a growing focus on video apps and video focused social networks.

Apps like Periscope and Meerkat could easily provide an even faster, and less controllable, platform for cataloging the remarks of politicians. If users decided that Periscope is for news, then there will likely be a Periscope broadcast of every event political campaign event.

Because of this uncontrollable exposure, politicians may be moving toward not engaging with the media, or even the public. The result could be politicians only agreeing to recorded appearances carefully managed by their own teams.

Cilizza writes:

[P]oliticians and their staff members quickly grasped that the ease and popularity of YouTube presented them with a powerful way to end-run the media.

The worry always exists that social media is polarizing our politics. While some studies indicate otherwise, if the majority of political video messaging becomes pre-recorded and untouchable, there may be less debate on social media about politics. That might make for a peaceful Facebook feed, but a less informed voting populace.

Running a successful political campaign is all about appearing to have the best reputation. We know that social media can tear a reputation to shreds, and the damage can last for years. Video has already made significant impacts on the campaigning process, and with more mobile video tools available than ever before, its impact will surely continue.

Image courtesy of Harry Hu / Shutterstock.com.

Halfbrick Launches Bears vs. Art on iOS, Android

By Thursday, April 30, 2015 0 Permalink 0

Fruit Ninja developer Halfbrick has announced the worldwide release of Bears vs. Art on iOS and Android devices. Described as the company’s “first true puzzle game,” the title stars Rory the bear, who must protect the forest from the art galleries threatening to destroy his home.

At launch, Bears vs. Art features 150 levels across six different worlds. In each level, players work to complete one or more goals, from destroying each piece of art in a limited space to removing all patrons from an art gallery, among others. Players must watch out for obstacles, including specific guests who must be avoided, spikes, lasers and more. Many levels must be completed in a limited number of moves, while others are time limited.

To move, players tap on the screen in the direction they’d like Rory to roll, and he moves until he hits something in his path (hopefully a piece of art). Each new piece of art is highlighted on screen, giving players a chance to swipe and scratch them to pieces. Gamers spend energy to access each stage, and can skip one level for free every day.

Players earn coins as they complete levels, and in between stages, these coins can be spent on new costume pieces for Rory. These costumes can then be upgraded to give him extra powers. A tiara, for instance, increases Rory’s speed while playing. Each upgrade takes time to complete, but players can skip the wait with additional coins.

A skill tree is also available, allowing players to assign points to four categories: savvy, intelligence, cunning and speed. A higher savvy rating will see players earning more coins, while a higher intelligence equals more moves while playing, and so on. Players begin with five skill points, and will automatically earn more over time.

Outside of standard story levels, Bears vs. Art features an infinite mode, challenging players to complete randomly generated puzzles for limitless gameplay.

In a statement, Shainiel Deo, CEO at Halfbrick, commented on the game’s time in soft launch:

Bears vs. Art has come a long way since its initial launch in Canada and Australia. Community feedback has been crucial to the game’s development, and we’re excited for players in other regions to finally get their hands on the game.

Bears vs. Art is available to download for free on the iTunes App Store and Google Play.

Save the date for Mashable’s 6th annual Social Media Day

In today’s tech-savvy society, it’s very easy to forget that social media hasn’t been around for very long

Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world

See also: The Social Media Day 2014 Highlight Reel (Spoiler: GIFs Ahead)

Mashable is thrilled to announce that our sixth annual Social Media Day will take place on June 30, 2015Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike Read more…

More about Events, Community, Social Media, How To, and Facebook

Video is Everywhere Today: Are You Keeping Up?

By Thursday, April 30, 2015 0 Permalink 0

When Mark Zuckerberg took the stage at the f8 developer conference a while ago, he confirmed where Facebook’s focus is.

He explained that the progression of Facebook’s platform has gone from being text-focused to being photo0focused, and that we will soon be in the video era of Facebook. 2014 saw video visibility in Facebook’s News Feeds increase 360 percent year on year and Facebook surpassing YouTube for most desktop videos per month.

Fueled by our love for video and visual content are social networks like Instagram, Vine, Snapchat, Meerkat. These are video heavy social networks that are winning in 2015.

Even Twitter has made it easier than ever to use video, with native mobile upload, embeddable video, and the acquisition of Periscope to take a swing at live streaming. With the video heavyweight title fight set to go down between the reigning champ YouTube, and the heir apparent, Facebook, video is a space that is interesting to follow right now.

The Balance Of Power Has Shifted

It used to be that creating great video was a privilege only accessible to a chosen few, the big brands with the big marketing budgets and the flashy advertising agencies. Creating great, or even just good, video required expensive hardware and software that needed to be handled by a professional.

But the technology revolution rolled in and things have changed. Nowadays everyone with a smartphone is walking around with a HD camera in their pocket. And software that makes it easy to create great looking video is getting better and better.

The Key To Video ROI

In a world where earning attention is harder and harder, and customer acquisition is getting more and more expensive, video is one of, if not the best, way of earning those eyeballs.

By 2017, video will account for 69 percent of all consumer internet traffic, according to Cisco. Meanwhile, video is still the ad format that has the highest clickthrough rate in the business. Consumers who view video ads on a mobile device are 3x as likely to click through. But for video to be effective you need to get to the right people.

Take a page of out of venture capitalist Gary Vaynerchuck’s book and use Facebook dark posts to get your video in front of the right eyes. Do your research and adapt each video for a clear customer persona, and use Facebook’s surgical targeting capabilities to hit those people.

If you make a video and are willing to pay for the exposure (hint: you should), you get reach, awareness, depth, and width. Facebook right now is the biggest scaled platform and the strongest tool to get your video out there.

“I think that right now, Facebook is the best direct selling platform in the world” – Gary Vaynerchuck

Why It Works

In comparison with text content, video quickly delivers information to our brains in a way which makes it easy for them to digest.

Using video results in better conversion rates for businesses and a better, more human and closer relationship with their customers that increase brand awareness and loyalty, as well as fueling sales. In comparison to video, text is more difficult for the brain to process than visual content such as video. In a video, effective storytelling with human faces, product demonstrations, and emotive language all combine to tap into our psychological hard-wiring for maximum effectiveness.

A person watching a video that provides value or entertainment to him or her is intrinsically more ready to accept the message the sender wants to convey than if reading plain text content.

Our brains work best when making. From calculating an algebra problem to a solving a real-life practical situation, our brains need multiple stimuli and a structure to turn information into knowledge, something video is superior at.

By using visual stimuli (coupled with auditory stimuli) that comes with a story, you present information in a way that is made to stick. The feeling, ideas and solutions you present, alongside the emotional appeal you’ve created will remain longer with your viewers, especially when it’s time for your audience to make a buying decision.

Conclusion 

Today it’s easy and cheap to produce great video creative. So it’s no longer “Can I afford to do video?” The rhetorical question today is “Can I afford not to do video?”

David Lee is the CEO and founder of Shakr Media. Based in Seoul, he and his team are democratising video and enabling SMBs and individuals to create amazing looking video easier and cheaper than ever.

Image courtesy of Shutterstock.

How Social Media is Aiding Relief Efforts for Nepal

By Thursday, April 30, 2015 0 Permalink 0

Social media has become the great connector. Television allowed information to be broadcast to populations, but social media enables people to create news, and interact with the world around them. In the wake of the earthquakes in Nepal, social media sites have been pitching in to help. Some are raising funds, others are using location data and status updates to confirm that survivors are safe.

Facebook has a safety check tool, that scans for friends that may be in the affected area. Users can then send messages to friends in the affected areas, and get automatic updates when friends declare themselves safe.

The American Red Cross has assembled a database that allows users to report missing persons, or to report themselves as safe, and Google also has a similar platform that allows users to upload photos of missing persons, or to search names in the database by SMS.

Crowdfunding platforms have allowed users to quickly organize fundraising efforts, and some campaigns have already collected more than $70,000. Facebook has also featured a donation button at the top of users’ news feeds, and plans to match up to $two-million of donations.

However, Internet users beware: some scams may have popped up in the wake of the disaster as people seek to cash in on a tragedy. App.com provides a list of tips for seeking out the charities that will create the biggest impact and advice for avoiding the scams.

All in all, it seems the majority of people are prepared to help out in any way they can whether its through raising awareness, fundraising, or crowdsourcing. Even big data is pitching in.

Top image courtesy of Shutterstock.

Netmarble’s Marvel Future Fight Goes to War on iOS, Android

By Thursday, April 30, 2015 0 Permalink 0

Netmarble Games has announced the launch of Marvel Future Fight, its latest RPG for iOS and Android devices. The game features 36 of Marvel’s biggest superheroes and villains, who star in a storyline written by Marvel comics writer Peter David. In the game, players will work to prevent the end of the world by collecting heroes and completing missions.

Marvel Future Fight features characters from multiple Marvel franchises, including The Avengers, Spider-Man, Daredevil and the Guardians of the Galaxy. The game offers multiple gameplay modes, including a single-player story mode and player-vs-player three-on-three timeline battles.

During missions, players have a choice of tap-to-move or virtual joystick controls, and can destroy their enemies using standard or special attacks. Players can bring up to three of their own heroes into a single mission, along with a bonus hero owned by another player. Gamers can swap between active heroes at will, and can bring the friendly hero in to do bonus damage for a limited time. Other cooperative attacks are also available, and are triggered by placing the right heroes on a single team. For instance, teaming Iron Man with War Machine unlocks a special “Tony’s Toys” ability.

As players defeat enemies, they’ll collect items used to upgrade their characters’ gear. Different levels contain different loot drops, so players may need to replay stages to find the items they need. Users can spend premium currency on chests containing additional gear or even heroes. Along the way, players will also collect Biometrics material to upgrade their heroes and unlock additional skills.

Gamers earn up to three stars on each stage they successfully complete, and will unlock special bonus missions as they collect stars in bulk. In addition, players eventually unlock access to Elite, Daily and Villain Siege missions, with Elite missions offering a greater chance at better rewards, like Biometrics, than normal missions provide.

In a statement, Youngsig Kwon, CEO of Netmarble Games, commented on the game:

Netmarble has always prided itself on being a trendsetter in the world of mobile games and always aims to provide our players with an unparalleled gaming experience. We hope that with Marvel Future Fight, we can continue to provide them with the ideal gaming experience as well as keep them excited and surprised as we roll out meticulously planned updates and additions.

Marvel Future Fight is available to download for free on the iTunes App Store and Google Play.

Facebook Marketing Partner Sprinklr Acquires Brazilian Social Media Firm Scup

By Thursday, April 30, 2015 0 Permalink 0

It’s been quite a month for Facebook Marketing Partner Sprinklr. Earlier this month, Sprinklr acquired Get Satisfaction. Sprinklr also launched an extension into Japan. Today, the company announced that it has scooped up Scup, a Brazilian social media marketing tech firm.

Ragy Thomas, Sprinklr’s CEO and founder, commented on the acquisition in a press release:

Global brands today require a truly global solution to reach today’s connected customer. With more than 78 million socially active Brazilians on social networks, our move to Brazil was necessary to support the global marketing needs of our customers. Scup provides Sprinklr with great technology, a first-class customer base, and a deep understanding of the nuances of the social marketplace in Brazil.

Scup was founded in 2009 in Sao Paulo and has become a recognized tech leader for social media management in the South American market. Scup serves more than 500 of the best social brands in Brazil, such as Banco Bradesco, Rede Record and TAM Airlines. Through this acquisition, Sprinklr will support existing South American clients.

Daniel Heise, Scup’s co-founder, is excited about the acquisition:

Brazilians are big users of social media, spending at least 14 hours each month on social networks like Facebook, Twitter, and YouTube. 25 of the largest global public companies are headquartered in Brazil. Scup’s acquisition by Sprinklr will allow us to better serve global clients with local presence, and furthers Sprinklr’s commitment to finding innovative entrepreneurs who see how social media creates valuable customer experiences and generates meaningful ROI for enterprise brands.

Facebook Tests Feature Letting Users Pick Pages, Friends They’d Want To See Atop News Feed

By Thursday, April 30, 2015 0 Permalink 0

Facebook is testing a feature on mobile that allows users to select friends and pages whose posts they’d want to see atop News Feed.

For some mobile users, a box with an animated puppy shows up, prompting the user to “See more of what you love.”

From there, it leads to a screen (below) with bubbles of all of the friends and pages with whom that person has connected. People can select which pages and friends they’d like prioritized above the algorithm.

Until this test, the main way that people could ensure they see every post from a friend or page was to opt-in for notifications.

Facebook confirmed the test to SocialTimes, but did not elaborate on how this feature works:

We are always exploring new ways to improve the Facebook experience, and are currently running a small test of a feature that lets you indicate that you’d like to see posts from a specific person or Page at the top of your News Feed.

Readers: What do you think of this feature?