NFL Teams on Facebook, Twitter and Instagram, Weeks 4-6

By Saturday, October 22, 2016 0 Permalink 0

The Dallas Cowboys are known as America’s Team, and according to social marketing firm Unmetric, they were Facebook’s team, as well, during weeks four through six of the National Football League season.

Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Sept. 27 through Oct. 16 using its cross-channel reports, and its findings included:

The Cowboys had the largest audience, highest engagement, most likes, most comments and three most engaging posts on Facebook.
The Minnesota Vikings posted the highest growth on Facebook during the period.
The New England Patriots led Twitter in audience size, while the Atlanta Falcons posted the most growth and the Cowboys were the most engaged.
As for Instagram, the Patriots led in audience size, while the Vikings showed the most growth and the engagement crown went to the Patriots.
The Denver Broncos created the most Facebook posts.
The Detroit Lions tweeted the most, while the Cowboys drew the most likes on Twitter and the Baltimore Ravens were tops in comments.
The Falcons were behind the most Instagram posts, while the Patriots earned the most likes and the New York Giants generated the most comments.

Readers: How is your favorite NFL team faring?

Image of Dallas Cowboys helmet courtesy of dean bertoncelj/Shutterstock.

Facebook to Page Admins: Who Is Your Page Endorsing?

By Friday, October 21, 2016 0 Permalink 0

Facebook quietly began encouraging users to endorse their chosen candidates in the 2016 presidential election, and it is apparently doing the same for pages.

Some page administrators (including this writer) saw the message pictured to the right at the top of their News Feeds, reading:

Who is (page name) endorsing in the 2016 election? New! Share endorsements for the candidates (page name) supports for the election on Nov. 8.

Readers: Do you think it is a wise idea for page administrators to endorse candidates on behalf of their pages?

Facebook to Allow More ‘Newsworthy’ Posts That May Violate Community Standards

By Friday, October 21, 2016 0 Permalink 0

The good news for Facebook is that should start seeing fewer complaints about posts it decided to censor. The bad news for Facebook is that it will likely start seeing more complaints about posts it didn’t censor.

Vice president of global public policy Joel Kaplan and vp of global operations and media partnerships Justin Osofsky announced in a Newsroom post Friday that the social network will allow more “newsworthy” items that violate its community standards to remain live.

Facebook has caught heat in recent weeks for censoring posts, and while this move may ease pressure on that front, it will likely lead to more heat from users who object to posts that would have otherwise been removed.

Kaplan and Osofsky wrote:

In recent weeks, we have gotten continued feedback from our community and partners about our community standards and the kinds of images and stories permitted on Facebook. We are grateful for the input and want to share an update on our approach.

Observing global standards for our community is complex. Whether an image is newsworthy or historically significant is highly subjective. Images of nudity or violence that are acceptable in one part of the world may be offensive–or even illegal–in another. Respecting local norms and upholding global practices often come into conflict. And people often disagree about what standards should be in place to ensure a community that is both safe and open to expression.

In the weeks ahead, we’re going to begin allowing more items that people find newsworthy, significant, or important to the public interest–even if they might otherwise violate our standards. We will work with our community and partners to explore exactly how to do this, both through new tools and approaches to enforcement. Our intent is to allow more images and stories without posing safety risks or showing graphic images to minors and others who do not want to see them.

As always, our goal is to channel our community’s values and to make sure our policies reflect our community’s interests. We’re looking forward to working closely with experts, publishers, journalists, photographers, law-enforcement officials and safety advocates about how to do better when it comes to the kinds of items we allow. And we’re grateful for the counsel of so many people who are helping us try to get this right.

Readers: What are your thoughts on this move by Facebook?

Image courtesy of Shutterstock.

YouTube: Third Presidential Debate Drove 2.8 Million Live Watch Hours

By Friday, October 21, 2016 0 Permalink 0

YouTube released data related to the third and final U.S. presidential debate. The event drove 2.8 million live watch hours on YouTube, almost five times higher than the live watch hours for the third presidential debate in 2012.

In addition, the third presidential debate saw 1.7 million live peak concurrent viewers, four times higher than the live peak concurrent viewership for the third presidential debate in 2012.

Overall, the U.S. accounted for the most live views of the third presidential debate on YouTube, followed by Canada, the U.K., Mexico and Australia.

Combining data from all three presidential debates, YouTube said the three events accounted for 8.5 million live watch hours and averaged 1.7 million live peak concurrent viewers. In addition, the average live session duration across all three presidential debates was 22 minutes.

Overall, YouTube said the three 2016 U.S. presidential debates were the three most-viewed political live streams of all-time.

Looking outside of the debates, YouTube said searches for U.S. election-related content on its platform are up 547 percent compared with this time during the 2012 presidential election season.

Readers: Did you watch the third U.S. presidential debate on YouTube?

Facebook is about to become more NSFW

By Friday, October 21, 2016 0 Permalink 0

You may soon see a lot more NSFW content on Facebook. ;

The social network is updating its community standards to allow more types of graphic or offensive content that would have previously violated its standards — if the content is deemed newsworthy or “important to the public interest.”

SEE ALSO: Facebook disables user’s account for sharing a cat photo

“In the weeks ahead, we’re going to begin allowing more items that people find newsworthy, significant, or important to the public interest — even if they might otherwise violate our standards,” facebook’s VP of Global Policy Joel Kaplan and VP Global Operations & Media Partnerships Justin Osofsky wrote in a statement.. Read more…

More about Media, Facebook, Tech, and Apps Software

Mobile Game Roundup: Mini Metro, Reflection and More

By Friday, October 21, 2016 0 Permalink 0

Are you looking for a new mobile game to play this weekend? There are lots of new options for you to try, including Tootsie POP from F84 Games and Tootsie Roll Industries. The level-based puzzle game allows users to complete 120 candy-themed levels in the world of Tootsie.

Next, Electronic Arts and PopCap Games launched Plants vs. Zombies Heroes this week. The card battle game allows users to play as both plants and zombies in single-player and multiplayer battles.

Elsewhere, Seriously launched Best Fiends Forever, a clicker or idle game that allows users to help the Fiends defeat the Slugs as they travel throughout the land of Minutia.

Finally, Ubisoft launched Trolls: Crazy Party Forest. The city-building game is based on the DreamWorks Animation film Trolls, and it allows each user to build a troll village in the forest.

If you’re looking for something different to play, here’s a look at some of the additional mobile games that were released this week.

Mini Metro ($4.99 on iOS, Android) – This strategy game from Playdigious and Dinosaur Polo Club asks users to design subway maps for 11 cities, including New York, Paris, London, Montreal and Osaka. In each game, users will need to draw lines between subway stations, and they can redraw lines as new stations open. The growth of each city will be randomly generated over time. Users have access to a limited number of resources as they play, and they will receive additional resources as time progresses. For instance, users can only construct a limited number of tunnels on their lines. The game ends when players allow overcrowding to occur at a station. Mini Metro includes normal and extreme modes, as well as a daily challenge feature. In the game’s extreme mode, the tracks players create are permanent. Finally, the game includes colorblind and night modes.

fade! (Free on iOS) – This puzzle game from Pine Entertainment asks users to protect the world from fog by tapping on colorful circles to remove them from the board. When a player taps on a circle, they will trigger a reaction that will clear nearby circles of the same color. These reactions can push back the fog and extend the game. Games end when the fog takes over the screen.

Reflection (Free on iOS, Android) – This endless survival game from ZPlay and PBR Chem Game Lab challenges users to help a character and its reflection survive by tapping and double tapping to jump over obstacles in the path. Different obstacles may appear in front of the the main character and the reflection, so users need to watch both paths to survive. Users can collect currency as they play, which can be used to unlock new playable characters.

Consumers Want Personalization In Exchange for Their Data (Infographic)

By Friday, October 21, 2016 0 Permalink 0

Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.

One of the major missteps made by marketers is keeping their focus on their existing practices despite shifting consumer behavior. For example, 83 percent of marketers surveyed by Bazaarvoice admitted only looking at customer data as it relates to their own brand properties. 68 percent of marketers use surveys as the primary source for customer data, while only 27 percent of customers agree that surveys and feedback are the best way to learn about them.

Here’s the thing: Internet users provide so much data to marketers and brands through browsing and shopping, and they want something significant in return. 53 percent of consumers surveyed wanted a totally personalized experience, in addition to instant savings and rewards based on past purchases.

Consumers also advise that consumer-generated content is the best place to find personalization data about them, pointing to their reviews, social posts and past purchases as the most significant markers for their shopping habits.

As long as marketers can switch their focus to more long-term strategy that is responsive to consumer inputs, deeper personalization should be within their reach. For more information, view the infographic below.

Image on homepage courtesy of Shutterstock.

Facebook Live Multiplatform Ad Campaign Launches Sunday

By Friday, October 21, 2016 0 Permalink 0

Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature.

News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal.

The campaign will launch Sunday in the U.S. and U.K., and it will include both television ads and out-of-home spots such as billboards and bus wraps. Digital spots, both on and off Facebook, will also be used. Images and videos are included below.

The Factory, the social network’s in-house creative team, developed the campaign.

Facebook said in an email to SocialTimes that the number of users livestreaming via Facebook Live at any given minute has grown fourfold since May, adding that Facebook Live has now been used on all seven continents and in outer space.

While Facebook Live originated as a feature for celebrities and public figures, Facebook pointed out that “the vast majority” of Facebook Live videos come from average users, adding that Facebook Live videos spark 10 times more comments than regular videos.

Facebook chief marketing officer Gary Briggs described the campaign in a post:

We designed our campaign to reflect the authenticity of Facebook Live. All of the content for the campaign—every video, every image—was shot using Facebook Live on a phone. Many of the videos you’ll see in our TV spots are from real people around the world, and none of the dialogue was scripted. The ads highlight all kinds of moments captured on Facebook Live: the everyday, the exciting, and the quirky.

Readers: What are your initial thoughts on Facebook’s new campaign?

FaceboookLiveUSUKCampaignWaterlooMotion from SocialTimes on Vimeo.

FacebookLiveCampaignSayItUS from SocialTimes on Vimeo.

FacebookLiveCampaignHiddenTalentUS from SocialTimes on Vimeo.

FacebookLiveCampaignUSUKWeekendGetaway from SocialTimes on Vimeo.

FacebookLiveUSUKCampaignKidHaircut from SocialTimes on Vimeo.

FacebookLiveUSUKCampaignLightning from SocialTimes on Vimeo.

FacebookLiveUSUKCampaignSunshine from SocialTimes on Vimeo.

FacebookLiveUSUKCampaignTeddy from SocialTimes on Vimeo.

Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14

By Friday, October 21, 2016 0 Permalink 0

Facebook page administrators: If the figures for Reactions, shares and comments on your pages seemed a bit off between Oct. 4 and 14, here’s why.

The social network announced in a Facebook for Business post that a bug affected Page Insights during that time period, and that bug has since been corrected:

We wanted to let page owners know of a bug that affected all pages from Oct. 4 through 14 that has now been fixed. During this period, the bug prevented us from reporting on organic engagement counts—Reactions, shares, comments—in Page Insights.

As a result, while people continued to engage with pages and posts during this time, page owners may have noticed lower-than-usual page and post engagement counts when reviewing their Page Insights for this time period. This also affected all post engagement-related metrics in the Pages Insights APIs (application-programming interfaces).

This bug did not affect the count of Reactions featured on posts that were promoted/paid, nor did it affect how ads were delivered or billed. The impact of this bug was limited to the Reaction counts reported in Page Insights specifically—page owners for this period could still see the right counts on specific posts.

We apologize for the inconvenience this may have caused. We now understand the root cause of the bug and can help prevent this issue from happening in the future.

Page administrators: Did you notice anything suspicious in the numbers for your pages during that time period?

Image courtesy of Shutterstock.