Hardcore retiree defies knitting group rules by trolling Donald Trump

By Friday, January 20, 2017 0 Permalink 0

Who knew the seeds of the revolution would not be sewn in shady, dark backrooms but in a Facebook group called “Addicted To Knitting?”

A tweet from a knitting enthusiast-cum-political rebel named Elsie Hay Cook has gone viral, rallying social media against the “short-fingered vulgarian,” Donald Trump.

SEE ALSO: Meet the dude who knits sweaters of places, then visits them

Cook posted a snarkily worded anti-Trump dig and accompanying found photo to the knitting Facebook group.

The post picked up considerable traction on the site, but things really blew up when Twitter user @Francesca_Crit shared a screenshot. ; Read more…

More about Addicted To Knitting, Facebook, Tiny Hands, Knitting, and Elsie Cook

Families of terrorist attack victims sue Facebook and Twitter

By Thursday, January 19, 2017 0 Permalink 0

The families of victims of terror attacks in Paris, Brussels and Israel are blaming social media companies including Facebook and Twitter for facilitating communications among terrorists.

Twitter says it has suspended hundreds of thousands of user accounts in the past 18 months for threatening or promoting acts of terrorism. But that isn’t enough, say lawyers for the families of terror victims, including a brother and sister killed in last year’s bomb attacks in Brussels and an American college student slaughtered in Paris.

SEE ALSO: Families of Orlando victims sue Google, Facebook and Twitter Read more…

More about Terror Attacks, Paris, Brussels Attacks, Twitter, and Facebook

How Marketers on Facebook Can Convert in a Mobile Minute (Report)

By Thursday, January 19, 2017 0 Permalink 0

Mobile conversions outpaced desktop conversions on Black Friday and throughout the holiday shopping season, according to Facebook data, and Facebook IQ set out to find out why.

The social network’s research arm tapped internal data and commissioned a survey by Kantar, and its findings included:

Mobile accounted for 51 percent of online transactions during the 2016 holiday season, up 10 percent from the previous year.
Mobile conversions grow when users are likely on the move, such as during commuting hours, as well as during evenings, when they are likely watching television.
30 percent of retail shoppers during the past month discovered new products or services on Facebook; one-third cited Facebook and Instagram as good places to find out about new products and services; and 20 percent said Facebook led them to online purchases of new products and services.
Facebook IQ had people watch the same videos on desktop and mobile, and those who viewed via mobile estimated their length to be 30 percent shorter than those who viewed the videos via desktop.
Shoppers who saw Facebook ads on mobile and completed purchases on mobile took 1.08 days less to convert than those who took both steps via desktop, or a 13 percent difference in speed.
65 percent of respondents use retail aggregators to research and shop on their smartphones.
38 percent wish they could do more shopping on their smartphones than they already do.

Facebook IQ also provided the following takeaways for marketers:

Know the journey: People are turning to their smartphones more than to any other device, opening up new opportunities to capture their attention, be it on the go or on the couch. It’s time to get comfortable with playing with different types of content to reach and engage people on mobile.
Design for the thumb: Time flies on mobile, and so do people. Think of time as the new success metric, as saving people even a second of time can be a competitive advantage. When designing for the thumb, build content that is not only engaging but also addresses people’s need for speed and convenience.
Experiment with the experience: Creating micro-efficiencies for people is essential, and not just on mobile. This extends to products, merchandising and the in-store experience. With more savvy shoppers using their smartphones in-store, consider experimenting with how you blend online and offline experiences.

Readers: What are your thoughts on the findings by Facebook IQ and Kantar?

Facebook’s Eighth Data Center to Be Located in Odense, Denmark

By Thursday, January 19, 2017 0 Permalink 0

Odense, Denmark, will be the site of Facebook’s eighth data center and its third one in Europe.

Co-founder and CEO Mark Zuckerberg made the announcement in a Facebook post Thursday (embedded below):

We just announced that we’re building our eighth data center–and our third in Europe–in Odense, Denmark. Like the data center I visited in Fort Worth, Texas, Tuesday, this one will be powered by 100 percent renewable energy and support thousands of jobs in the community over the next few years.

Data centers are the physical infrastructure to support our community. They’re basically giant machines that control power, temperature, connectivity and maintenance for tens of thousands of little machines inside them. With more people going live and sharing video, this data center will help make sure Facebook keeps running smoothly for all of you. Thanks for having us, Odense!

Facebook’s five data centers in the U.S. are located in Los Lunas, N.M.; Fort Worth; Altoona, Iowa; Prineville, Ore.; and Forest City, N.C. Its two European data centers are in Clonee, Ireland; and Luleå, Sweden.

Twitter Updates Progress on Diversity, Inclusion

By Thursday, January 19, 2017 0 Permalink 0

Twitter’s update on its diversity efforts followed the same theme as counterparts Facebook and Pinterest: modest progress, along with the acknowledgement that more work needs to be done.

Vice president of inclusion and diversity Jeffrey Siminoff said in a blog post that the social network met or exceeded its goals for 2016, and it shared modest increases of those goals for 2017.

Whites made up 57 percent of Twitter’s total work force in 2016, with that figure climbing to 74 percent of the company’s leadership. Twitter’s technical employees were 52 percent white, while whites accounted for 62 percent of non-technical employees.

Twitter met its goals of boosting underrepresented minorities in its overall work force to 11 percent, to 6 percent in leadership and to 9 percent for technical employees, up from 10 percent, zero and 7 percent, respectively in 2015.

The company’s goals for underrepresented minorities in 2017 are upticks to 13 percent of its overall work force, 8 percent of its leadership and 11 percent of its technical stable.

The social network exceeded its goals for women in 2016 in two of three categories, reaching 37 percent of its overall work force, 30 percent of leadership and 15 percent of technical workers, up from 34 percent, 22 percent and 13 percent, respectively.

For 2017, Twitter is eyeing upward moves for women to 38 percent of its total work force, 31 percent of its leadership and 17 percent of its technical work force.

Siminoff highlighted the addition of key women and minorities to its board of directors and executive ranks, as well as to roles leading Twitter’s efforts in individual countries.

Highlights from his blog post follow:

Our leadership team and board grew, becoming more representative of the people and communities that use our service. And our CEO, Jack Dorsey, was named the Thurgood Marshall College Fund CEO of the Year.

Reaching and moving beyond our goals also depends on an investment in our people and their growth. So we have piloted new programs focused on the development, visibility and sponsorship of women and underrepresented minorities in different areas. We recognize the power of the leadership stories of our women, and annually name several as Makers. And in 2016, all of our open country-head positions were filled by women.

We put ourselves where the talent is, and we showed up in force at the Grace Hopper Celebration of Women in Computing, the National Society of Black Engineers’ annual convention and the Society of Hispanic Professional Engineers Conference. We launched a partnership with Code2040, focused on minority software engineering students. We updated our career site with a new inclusion and diversity section. To mitigate against unconscious bias and optimize for inclusion, we made strategic changes to our technical interview process and implemented software-based tools to both increase our candidate pool and improve our job descriptions. We also built out a dedicated university diversity recruiting function to reach more students, creating tailored plans for each region, as well as Twitter-specific onsite programs like #FirstFlight for potential university recruits. Our goal is to create an even stronger sense of belonging in our interview process.

We don’t presume to have all the answers. So, we seek to learn from organizations that reach different communities in their day-to-day work or who invest in the next generation of talent. We support Adcolor (focused on diversity in creative fields), Tech Women, Lesbians Who Tech, AfroTech, the National Center for Women & Information Technology and Girls Who Code, to name a few.

For 2016, we sought to push ourselves in a distinguishing way and set measurable goals, and we’re happy to share that we’ve met or surpassed many of these. With our commitment, we have seen progress in hiring and career development, culture, policies and, as a result, increases in overall representation of women and underrepresented minorities.

For underrepresented minorities, we are also focused on sexual orientation and gender identity. In 2016, for the first time, we gave all U.S. new hires the opportunity to self-identify as LGBTQ. While this data collection is new and therefore limited, we wanted those who chose to identify to be counted. Of employees answering, 10 percent identified as LGBTQ. As more employees respond in 2017, we expect to have a more complete picture.

We know that the effects of our actions–many of which were new for 2016–cannot be immediate. We are focused on sustained efforts that will help us draw more diverse talent, create great experiences and careers and foster a culture of belonging that fully lives up to the spirit of community on Twitter itself. And we will continue to come together with and learn from our industry peers in the spirit of doing better not just for ourselves, but for the industry as a greater whole.

Our commitment to inclusion and diversity is fundamental to who we are and crucial to the effectiveness of our service. One-and-done measurements don’t apply here, so we’re again setting representation goals for 2017. Also, we’re going further by adding a new goal, for underrepresented minorities in non-tech roles. Whatever the goal area, we will continue to be broadly focused on inclusion, prioritizing intersectionality and specific underrepresented groups and acting on different opportunities for our different business functions.

Readers: What are your thoughts on Twitter’s diversity and inclusion update?

Facebook just replaced your desktop inbox with Messenger

By Thursday, January 19, 2017 0 Permalink 0

Facebook has changed the way we read our private messages. Again. ;

In the latest update sure to stir up the user base — even if it’s just for a little while — the social network appears to have ditched the old layout of its desktop website’s inbox, replacing it with Facebook Messenger.

SEE ALSO: It’s now much harder to see if someone edited a Facebook post

The move to Messenger, first spotted by TechCrunch, brings even greater uniformity to the overall Facebook user experience. Your inbox on Facebook.com is now identical to your inbox on the Facebook mobile app, the Messenger mobile app and the standalone Messenger website, complete with the chat-friendly options that come along with the service, like built-in emoji, sticker and GIF buttons, along with the more specialized commands, like payment and games. ; Read more…

More about Update, Browser, Desktop, Messenger, and Tech

Nintendo Announces Fire Emblem Heroes for Mobile

By Thursday, January 19, 2017 0 Permalink 0

Nintendo announced Fire Emblem Heroes for iOS and Android. The strategy role-playing game will challenge players to save the Kingdom of Askr from the Emblian Empire by summoning heroes for their teams from different Fire Emblem worlds.

In Fire Emblem Heroes, players will compete in turn-based battles, and they’ll be able to attack enemies by swiping allies over enemy characters. Each hero will have a color type, and these colors will have strengths and weaknesses when compared to other colors.

As players win battles, they’ll receive special Orbs they can spend to summon new heroes for their teams. Orbs will also be available to purchase in the game’s store.

Elsewhere, players will earn SP, or skill points, as they defeat enemies and level up. Users will be able to spend SP to improve their characters’ active and passive skills.

Outside of the game’s story mode, players will be able to compete in an Training Tower containing “battle scenarios of varying difficulty.” Users will also be able to compete against others in an Arena for a chance to win rewards.

Fire Emblem Heroes will launch for free on iOS and Android Feb. 2. Interested players can pre-register for the game on Google Play.

In addition, users can now vote in a Choose Your Legends event on the game’s website. The event allows users to browse characters from the Fire Emblem franchise and select the ones they’d like to see in Fire Emblem Heroes. After the event, the top-ranked male and female will be added to the game.

Page Admins Can Have Facebook Remind Them to Update Their Pages

By Thursday, January 19, 2017 0 Permalink 0

Facebook wants to make sure page administrators don’t let the content on their pages become stale.

Reader Chris Ruberg, digital marketing specialist at OneCommand, shared the screenshot below with SocialTimes, in which page admins are given the option of setting custom reminders to update their pages.

Page admins can receive reminders before holidays, as well as designate specific days of the week or times of day. The module reads:

We can remind you to update your page on days that are important to you. Regular posts build visitor trust and engagement, and reminders can make it easier to follow a posting schedule.

Facebook page admins: Thoughts?

LinkedIn Overhauls Desktop Site

By Thursday, January 19, 2017 0 Permalink 0

“Conversations and content” were the key elements of LinkedIn’s overhaul of its desktop experience.

Director of engineering Chris Pruett introduced the redesign in a blog post, saying that it will roll out to all users worldwide “in the coming weeks.”

Pruett stressed that navigation on LinkedIn’s desktop site has been simplified into seven core areas—Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network and Search—and access to other features, such as LinkedIn Learning, is available via the “more” icon.

Pictured below are the old and new LinkedIn desktop site designs, respectively:

Pruett also provided an overview of improved areas covered by the redesign:

Smarter messaging that helps you connect and unlock new opportunities: With our new real-time messaging interface, you can message a connection wherever you are on LinkedIn. We’ll also start serving up insights across the site to help you break the ice in any conversation and connect you to your next opportunity. For example, if you see a new job posting you’re interested in, we’ll suggest someone within your network who works at the company.
Richer feed to keep you informed: With a combination of algorithms and human editors working together, we’ve fine-tuned your feed to surface the most relevant content from people and publishers you care most about. We’ll also be adding new ways for you to dive deep into specific topics relevant to you and follow trending stories.
More intuitive search: You now have one universal search box to easily find people, jobs, companies, groups and schools. You can refine your search by using filter options on the right-hand side, with the ability to search posts coming soon. Also, we’re investing further to better understand signals on what or who you are searching for so we can bring you the best results for any search query.
Greater insight into who’s viewing your content: You can now see who’s reading and engaging with the content you share, including the company, job title and location of the people who are interested in your updates.
Better suggestions to make your profile stand out: We’ve improved profile suggestions so you can more easily see what you need to do to look your best professionally–for example, suggested skills based on what recruiters are searching for.

In a separate blog post, director of product management, search and discovery David Flink provided a host of tips on how to best use LinkedIn’s search functionality:

If you want to do a more detailed search for a specific person on LinkedIn:

Type his or her name into the search box. You can select from the suggestions in the drop-down list.
Or hit enter to go to the search results page and click the people filter at the top to see only people results. You can narrow your search by using the filter options on the right-hand side, such as location, company, past company, industry and school.

From the search results page, select a member’s name to view his or her profile. Here you can message them, connect with them or follow them for future interactions.

If you want to search and add an alert for a job function, university or company:

Type a job function or company into the search box. You can select from the suggestions in the drop-down list.
Or hit enter to go to the search results page, where you can narrow down your search results by clicking the jobs search filter and using the filter options on the right-hand side, such as location and company.

If you want to set up a search alert for example for a specific job title or company you can do so. Once you’ve put in your search, click on “create search alert” and set up to receive via email or text when new job openings are listed.

For the power search members out there, we’ve added a set of five search operators to help you narrow down your search results directly from the search box:

firstname: Finds members based on first name.
lastname: Finds members based on last name.
title: Finds members based on their current title.
company: Finds members based on their current company (keyword search).
school: Finds members based on schools attended (keyword search).

Search operators complement the filters on the right-hand side of the results page and the and, or and not boolean operators.

Here’s a quick example: To search for current software engineers not named Doe, who have attended either Harvard University or Stanford University, try: title:”software engineer” NOT lastname:doe school:(harvard OR stanford).

When using search operators, remember to use quotes for multiword search terms and parentheses for and, or and not phrases.

Readers: What are your initial impressions of LinkedIn’s new desktop look?